The receipt that you provide for making a purchase in your shop is a valuable customer touchpoint. And it’s time to look at how to make best use of this opportunity in the digital era
If you ask any consumer – ‘When was the last time you could successfully retrieve all the paper receipts from an earlier purchase when needed say for, submitting medical bills for tax, making a warranty claim, or accounting your expenses at the end of the month?’
The simple response will be - Not very often. And this can have deep implications to you as a retailer.
So, the next time a buyer visits your shop you can ask them “Would you like a paper or digital receipt today?”
The response could be varied. Your customers might opt to receive the receipt via email and save themselves the trouble of tracking physical paper. Some might decline a receipt altogether, knowing it will simply end up in the trash can.
Printed vs. Digital – What’s In It For The Recipient?
Though both forms of the receipt are complementary in nature, but, digital receipts have emerged out to be more effective as well as a time saviour compared to the printed version which is considered more as a necessity.
Printed receipts is convenient in ‘short-term’ solution when a purchase needs to be verified against a credit card or bank statement, for instance, in transactions like restaurant meals or spa services. These receipts are at most kept for a month or less and in most situations, the consumer ends up losing the receipt or the ink tends to fade away.
Digital receipt is a long-term solution. It’s a convenient and easy to file and store, easy to retrieve if you want to make a warranty claim, need medical bill receipts for tax purposes or return an item.
The Future of Receipts as a Customer Touchpoint
Over the years, receipts have gone through a multitude of changes – from the most basic handwritten paper form to the printed version of the same to currently, the digital form which can be stored in the cloud and therefore, accessed anytime. With the advancements in technology, and changing shopping habits of consumers and a smarter world it’s time to adopt smart e-receipts.
With digital receipts, for your consumers, gone should be days of rummaging through multiple leather wallets, cupboards to find paper receipts.
To your business, ereceipts open new possibilities for email marketing. By creating an opt-in at the point of sale, you ensure it will not end up as a junk mail in their mail boxes.
More importantly, it providers your retail business rich insights, providing basket data that allows you to tailor your marketing and promotional efforts toward specific customer wants, all with a focus on growing loyalty.