Recently, the National Sales Manager of a prominent Brand asked me a question – “Does the Tarnea iPlaza help overstocking and under-stocking?”
He was obviously worried about unsold returns and also not having enough stocks on the shelf resulting in a missed sale.

After an increase in cases involving the sale of fake medicines online,
the government has tightened regulations to ensure the authentication of online pharmacies.
According to the new Ministry of Health and Family Welfare draft rules,

Tarnea Technology Solutions is a digital transformation company focused on streamlining small retail businesses, particularly pharmacies, across India. Their flagship product, EasyRx, is a cloud-based platform that helps small retail pharmacies manage inventory, billing, and prescriptions in real time.

In the dynamic world of Direct-to-Consumer (D2C) marketing, striking a balance between automation and human touch is essential. We’ve perfected the art of optimizing algorithms and fine-tuning conversions, but it’s crucial not to lose sight of the human element that drives our efforts.